Resistors Canvas
The Resistance Canvas is a great tool to overcome any (potential) resistances and objections.
With the Resistances Canvas, you quickly develop an organized method for each “resistance” to overcome it. The model gives you structure and provides a clear approach. If you have completed multiple canvases you can easily compare them. The Resistance Canvas was developed by Brooklyn Partners.
Download the Resistance canvas here
Checklist Resistance Canvas
How do you use the canvas?
- Assemble the right team of 3-5 people
- Put your phone in airplane mode for 45-60 minutes
- Claim a large wall or table
- Print and/or draw the canvas on a large sheet of paper
- Grab a big stack of colored Post-ITs with markers
- Hold your phone on standby to take a picture
- Determine which audience you want to target
- Describe what you want to achieve with this target audience.
- Choose a possible resistance that you (can) expect.
- Choose the right technique to overcome this resistance
- Describe in detail how you want to go about it
- Measure = Know, how do you know when your approach is successful.