{"id":8496,"date":"2021-09-02T15:37:02","date_gmt":"2021-09-02T15:37:02","guid":{"rendered":"https:\/\/brooklynpartners.com\/blog\/further-than-your-nudge-is-long\/"},"modified":"2021-09-02T15:37:02","modified_gmt":"2021-09-02T15:37:02","slug":"further-than-your-nudge-is-long","status":"publish","type":"post","link":"https:\/\/brooklynpartners.com\/en\/blog\/further-than-your-nudge-is-long\/","title":{"rendered":"Further than your nudge is long"},"content":{"rendered":"
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Why nudging doesn’t work to clinch desired behavior<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Behavior does not change overnight. At least, if you want to bring about sustainable behavior change. There are numerous techniques and examples that seem effective in the short term by subconsciously influencing people. For example, look at nudging, where small adjustments are made to the choice architecture to elicit the desired behavior. An example of choice architecture is placing healthy snacks at the counter and unhealthy snacks at the back of a school cafeteria. Out of convenience, visitors choose the most obvious option, the healthy snacks. Interventions like these change the visible behavior and lead (only) to temporary behavior change. After a time, the effects will fade as one returns to her initial habits and preferences. To sustainably change the behavior of yourself, your colleagues or your employees requires an integrated approach.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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SUSTAINABLE BEHAVIOR CHANGE BEGINS WITHIN AND CARRIES OVER INTO YOUR ACTIONS.<\/h2>\n
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